Easily changed. Perhaps the biggest advantage of your website is that it is a readily modifiable medium. A change to your content can be made in a matter of minutes. If you add a new service to your business, or if you are suddenly assigned a new area code, your website can reflect that in a matter of hours or days while your other materials are still in the print shop.

Global Marketing - With a printed ad campaign your information goes only to those on your mailing list or in the areas served by your local phone service and Newspapers. Your Internet advertising will be seen all world-wide. So if you are the inventor of the new and improved mousetrap or just have the best price on the old one, you could have sales from all over the world Include your web address on everything.

Low Cost - Your web site can have much more information available to visitors than would be feasible to provide in a print advertisement, including full color photographs and other options such as audio and video which are only available in the more expensive radio and television markets. 

Direct Sales - You can even set up your site to do the sales for you. The site will collect all the necessary information for the order and all you have to do at the end of the day is confirm the order, box it up, and ship it out..