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Include your web address in all your other advertising. Put it on the sign
outside your business, add it to your yellow pages listing and be sure to
include it in any printed materials you have, your brochure, business cards
and any newspaper ads or direct mailings you might have. Put it on the
screen if you have television advertising and include it in your radio ads. The
other media can bring people to your "virtual" business and then
we bring them the rest of the way. |
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Include material here that might be too expensive to include elsewhere.
One prime example is for a service business such as roofing or siding. Include
photos of your work in progress to demonstrate the quality of the
work. Include before and after shots of previous jobs as well as
customer references and testimonials. |
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Add an interactive map to your site to make your business easy to find. Linked to an
online map service the visitor can zoom in or out to see exactly how to get
there. |
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Feature full color photographs of your sales items with the kind of
quality available only in print advertising by using expensive glossy paper. |
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Use your site to highlight those features of your business that you want
them to know. Brag a little, let others brag for you. Include testimonial
from former clients. This is your time to shine. |
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Offer special discounts or printable coupons to your
web customers. It might be what gets them through your doorway that very first
time. |
